Communication Every 60 Seconds


Sociologist Michel Foucault once said: discourse is power. The one who has information and uses it to engage in a conversation, or, in other words, the one who communicates effectively is the one who leads. Information and communication are what bring some to the top, and their lack is what can completely destroy others.

The explosion of social media has revolutionized communication. While a company could once communicate with its customers through a simple telephone call, today, channels of communication have not only tremendously multiplied, but also broken down the 홀덤. one-way business-customer flow into a series of two-ways communications. Social media allows information to be exchanged between businesses and consumers, but also between consumers themselves and amongst businesses as well.

Web 2. 0 is by far the biggest marketplace that exists nowadays, which means it simply cannot be overlooked. The facts are indication enough of the incredible level of today’s connectedness. Every single minute sees more than 60 new blogs being created, more than 1, 500 blog posts being written and more than 70 new domains being registered. If you look at Facebook alone – currently the most visited social media website in the world and virtually the flagship of the social media phenomenon – you will find that more than 695, 000 Facebook status updates, about 80, 000 walls posts and more than 500, 000 comments are added every single minute. Youtube, another social media giant, sees more than 600 new videos being uploaded to its site every minute, making up a total duration of more than 25 hours, i. e., in one minute; you get more than a day’s worth of videos. How many times do you use Google per day? Probably much more than you realize: about 695, 000 search queries are made on Google every single minute, and that is only one amongst several search engines.

This means that today’s consumer is active and very thirsty for information. But the story doesn’t end here. In those same 60 seconds, 168 million emails are sent, more than 370, 000 voice calls are made on Skype, more than 320 Twitter accounts are opened and more than 98, 000 tweets are made – all of this allowing people to communicate across the globe and at any time wished. Again, in those 60 seconds, 12, 000 new ads are posted on Craigslist, more than 50 WordPress downloads are made, more than 100 answers on Answers. com are given, 13, 000 hours of music are streamed on Pandora and 13, 000 iphone applications are downloaded – illustrating the magnitude of both the creation and consumption of information across a wide range of social media platforms.

These numbers are impressive indeed, but taken altogether, they translate into a simple and clear fact: people are constantly searching for information, digesting massive influxes of messages, creating huge loads of new information and sharing content across enormous online communities. Sharing, communicating, searching, creating – these are the key characteristics of today’s global citizen and businesses need to embrace this type of consumer to survive in an ever-expanding global village.

Over the last 30 years I have worked with over 50 organisations, such as British Telecom (Global Telecoms), Inmarsat (Global satellite operator), Ciena Corporation (Global optical networking manufacturer), Bovis (Global Construction), John Laign (International Construction and Facilites ), NSPCC (a National Children’s Charity) to name a few.


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